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 Form 2 business studies: Communication online lessons

Factors to consider when choosing means of communication

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Answer Text:
Factors to consider when choosing means of communication
-Speed: Speed is an important factor when the message is urgent. In such a case telex, fax, telephone, telegram or e-mail would be the most suitable means of communication.
-Cost: The cost incurred in using a means of communication vary from
one means to another e.g. it is cheaper to send messages by ordinary mail than by telegram or telex
-Confidentiality: Some messages are quite confidential and are intended for certain person only.
-Distance: The geographical gap between the sender and recipient is very important in determining the means of communication to be used.
-Evidence: Some means of communication do not provide record of the message communicated while others do..
-Reliability: This is the assurance (certainty) that the message will reach the intended person at the right time in the right form.
-Accuracy: This refers to the exactness of the message communicated as intended by the sender.


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