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Meaning of communication and importance of communication.

Answer Text:
COMMUNICATION
Meaning of communication and importance of communication.
-Communication is the transfer or conveyance of messages or information from one person to another. Or;
-Communication is the process of sending and receiving meaningful messages, information and
ideas between two or more people located at different points in space.
Importance of communication (purposes)
-To give and obtain information
For an organization to run smoothly there should be proper flow of information within the business and also between the firm and outsiders e.g. the manager
may inform members of staff about a planned meeting. Similarly the business may receive a letter of inquiry from a customer
-To clarify issues and points
Through proper communication the organization is able to clarify confusing issues from within and without the firm for example in cases where there are many
managers. It would be necessary to clarify the responsibilities of each manager.
-To enhance public relations
Good/efficient communication enables the business to create a more positive image and a favorable reputation of itself to outsiders and overcome prejudices and negative attitudes that
people may have against the business.
-To start and influence Action
Proper communication enables the business to get new ideas make plans and ensure that they are implemented in the desired way.
-Improving customer service; Good communication helps in reducing errors providing
customers with desired feedback and assisting in handling inquiries more efficiently
-Giving instructions; Through proper communication management is able to get work done by issuing instructions (procedures and orders)e.g. a supplier may be instructed when and where to deliver the goods ordered.
Modifying behavior of persons within or outside the organization; Through effective communication persons are trained and counseled and as a result their behavior knowledge and attitudes change