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 Form 2 business studies: Communication online lessons

Essentials of effective communication

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Answer Text:
Essentials of Effective communication
a)The sender/communicator
This is the person from whom the message originates. He/she encodes the message i.e. puts the message in the communicative form.
b)Message
This is the information to be sent. It is the subject matter of communication
and may contain words, symbols, pictures or some other forms which will make the receiver understand the message
c)Medium/channel; This refers to the means used in communicating. This could be in the form of letters, telephones and emails among others.
d)The receiver; This is the person for whom the message is intended. The
receiver decodes the message for proper understanding.
e)Feed-back; This refers to the reaction of the receiver of the message. This maybe a reply /response which the receiver sends back to the sender.
The above can be represented in a diagram as shown below;


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